How to Create a Business YouTube Channel
YouTube is a platform where many people have found fame and success. The biggest YouTubers were once regular people, but they became successful because they knew how to make the most out of their YouTube channels. The same applies to various brands who found success through YouTube – they knew how to use YouTube as a powerful tool.
If you run a business, you can also grow your brand and online presence with YouTube. To do that, you will need a successful YouTube channel. You will basically need to build your brand account from scratch. This article will show you step-by-step instructions on how to start a YouTube business account.
➤ Here, you will learn how to optimize your channel and post only the best videos while also increasing your YouTube followers. Keep reading to learn more!
Why You Should Create a Business YouTube Channel
Maybe you wonder why you should bother with creating a business account. Why can’t you just use your own YouTube channel? Well, first of all, a YT account dedicated to your brand is a great way to develop your brand and build your brand voice.
➤ YouTube also offers a large audience. With over 2.5 billion users, YouTube can offer you exposure like no other similar platform. And there are tools that will help you reach a specific audience that could be interested in your brand.
On YouTube, you can build your email list and reach a worldwide audience. Additionally, there are so many possible content ideas you can’t explore, which means you can keep growing your account indefinitely.
YT is a great tool for marketing efforts. It offers several types of marketing campaigns, including in-feed video ads, bumper ads, in-stream ads, etc. For a fraction of the cost, YouTube ads can bring you more traffic and revenue than other, more traditional marketing campaigns.
Steps to Creating a Business YouTube Account
Now that you understand the potential benefits of a business channel, it is time to create one. Follow the steps below:
Step 1: ▶️ Sign In To Your Google Account
First, you need to sign in to the Google account you will be using to create a YouTube brand channel. We recommend that you use a professional-sounding email address that contains your business name. This way, your email address reflects your business.
Step 2: ▶️ Create a YouTube Channel
Now, it’s time to create a new channel on YouTube. Simply go to the YT homepage and sign in with your existing business-related Google account. Click on your profile image or avatar. There will be an option to create a new channel, but instead of choosing a personal account, choose a brand account instead.
➤ In case you have any questions or problems with your YouTube professional account, you can go here and get all the answers you need. Google’s support team is there to help you no matter what your issue is. Also, make sure to research and review YouTube’s community guidelines so that you don’t break any rules.
Step 3: ▶️ Optimize Your Channel
Before you can create and post your first YouTube video, you should optimize your new YouTube channel. Create a good channel description that will tell more about your business and what this channel is dedicated to. Don’t forget to fill out other basic info, such as channel name, handle, URL, contact info, links, and banner links.
➤ Next, move on to visuals. Create a channel icon/profile picture, banner, video watermark, and other channel art. There is also a Layout option that allows you to choose which parts of your channel will people see first.
Finally, create a channel trailer for people who aren’t subscribers and a featured video for people who already subscribed. Choose up to 12 playlists and video sections that will go into the featured section – a place for content that your visitors will see first.
Step 4: ▶️ Develop Your Content Strategy
It’s time to create your content strategy. First, think of your potential customers. That will be your target audience. What kind of content would your audience like to see? Also, what kind of content makes the most sense for your brand and the products/services that you are offering?
There are many types of YouTube videos you can create, such as:
- ➥ Video tutorials and other educational videos
- ➥ Testimonial videos
- ➥ Unboxing
- ➥ New product announcements
- ➥ Livestreams
- ➥ Vlogs
- ➥ Even videos
- ➥ Behind-the-scenes videos
These are only some potential options; there are many more great video ideas out there. Don’t be afraid to be creative, explore different video formats, and think out of the box in order to connect to your audience.
Once you decide on the type of videos you want to make, you need to come up with a posting schedule. Regular posting is important to keep your viewers engaged and appear higher in YT searches. There are many tools you can use to schedule your posts in advance, making your schedule easier to track and adjust when needed.
Step 5: ▶️ Invest In Equipment
To make high-quality videos, you will need good equipment. That includes good cameras and light sources, as well as any required software or other tool. This way, you will ensure that all videos look professional and aesthetically pleasing.
Unless you have experience in making high-quality video content, you should hire an expert to do it for you. They know all the ins and outs, and their expertise will elevate your videos to a whole new level. Remember, no matter how good your product/service is, if you try to promote it with low-quality videos, you won’t gain much traction.
Step 6: ▶️ Produce and Post Videos
Given that you have researched your target audience, developed your content strategy, and acquired good equipment, it is time to make and upload videos! Don’t forget to optimize videos before uploading them. Use YouTube Studio to explore the best-ranking keywords for the topic that your video covered.
➤ Use these keywords to write the title, description, and chapter titles of your video. Don’t forget to use the right tags to help YouTube determine what your video is about. This way, you are making your video more SEO-friendly.
For each video, you should have an eye-catching thumbnail. This will capture the attention of potential viewers. However, keep in mind that your thumbnail should still be professional and relevant to your brand.
Step 7: ▶️ Promote Your Videos
If you use other social media channels for your brand, it is time to promote your YouTube channel there. TikTok, Twitter, Instagram, Linkedin, and even Facebook – they are all great places to promote your channel. Apart from these social media platforms, you can use your business website (if you have it) to further promote your YouTube videos.
➤ Finally, don’t forget about YouTube ads. This small investment can be extremely profitable. We already mentioned that you can choose between several types of YouTube ads. These ads will appear in other YouTube videos, promoting your channel and brand to an even wider audience.
Step 8: ▶️ Track the Analytics
In order to improve your YT channel, you need to track the analytics of your videos. This way, you can see what kind of content works best for your brand, and you can even see the demographic of your audience.
➤ YouTube Studio will show you data such as number of views, watch hours, and many other parameters of your success. Use it to adjust your content strategy and grow your audience.
Step 9: ▶️ Boost Your Channel with Paid Services
After you fully set up a YouTube channel for business and start posting videos, you will need to be patient until you get your first followers. This part can be the slowest, but once you get that initial momentum, everything will go more smoothly.
However, that initial momentum isn’t always easy to gain. That’s why you should visit FollowersOn and buy some YouTube followers to help grow your channel in its initial stages. Don’t worry; this is a totally legitimate and safe website with a proven track record,
FollowersOn sells follows from real accounts, and it adds them gradually to your account. This way, the whole process looks genuine and organic, and you don’t have to worry about your account looking fake. Some other perks of buying YT followers from FollowersOn are:
- ✔️ You can choose between different packages of YT followers, ranging from 50 to 5000 followers
- ✔️ Worldwide subscribers
- ✔️ Safe payment options, including credit/debit cards, e-wallets, and crypto
- ✔️ Money-back guarantee
➤ FollowersOn is a useful tool for those who want to create a professional YouTube channel. After buying a follower package from FollowersOn, you will also attract more organic followers.
Q: 🎬 How to start a business YouTube channel?
A: Simply create a Google account, sign in to YouTube, create a business channel, develop your content strategy, post your videos, promote them, track their success rate, and make any necessary adjustments.
Q: 📈 How to use YouTube for business?
A: You will need to create a YT channel for business first. Then, use it to post videos related to your brand. You can also pay for YT ads to promote your brand further.
Q: ☝️ Should you create a personal or create company YouTube channel?
A: It is better to make a professional YouTube channel when you want to promote your brand. Trying to promote your brand from a personal account doesn’t look professional.
YouTube is no longer just a place to watch music videos. It can also help brands grow and reach a worldwide audience. If you wondered how to create a business YouTube channel, the process is simple, but it will take some effort and patience.
Hopefully, this step-by-step guide demystified the concept of YouTube business accounts for you. Follow the steps from our guide, and soon enough, YouTube will become your favorite marketing ally!