When is the best time to post on TikTok? As a content creator who wants huge numbers on his TikTok account and even on other social media apps l believe you have pondered over this before.
With more than 850 million users trooping on TikTok for fame and money, you will need to know the best time to post on TikTok to climb the ladder quicker. But what if l tell you, the best time to post on TikTok depends on when your followers are online, what they love to react to ( comment, like, and share ), genders, and many other things that you will need to figure to reap the fruit of TikTok fame? Read on.
On all social media platforms, what drives your content to more viewers and potential followers aside from your main followers is what is called an algorithm. This works logically as getting more when you have more and getting lesser when you have less. And to get that bigger cut of the number on the platform, you need to post timely ( consistently ) and calculatedly.
On TikTok, you can repost a video severally if it is driving no attention. Post it another time and compare the insights. That is one trick to finding your personal best time to post on TikTok as l believe there is no one-time-for-all hour that every creator can post on TikTok and get the best result automatically. But the good news is, you can leverage your personal best time to post on TikTok.
Talking about how to make it work for you on TikTok without considering when to post, let us look at some points Forbes discussed.
1. Posting Everyday – I believe consistency works well for everything on social media. Per what every business social media user may know, ( we know that little ) their algorithms favor regular posting. Post every day. Not just anything but scroll-stopping content, get more people engaging and reacting.
2. Be Authentic – Create your stuff. That is simple as ABC. Don’t make a new follower feel like ‘there is nothing new here, same viral stuff everywhere’.
Make it a brand and post only about it, and in those videos, you can use a call to action words to trigger likes and comments.
3. Join trends that are related to your brand even if they are outside your comfort zone – The little l know about TikTok is, it requests you to be sillily creative. Go outside your comfort zone and do silly things for the tiks ( likes ) and toks ( comments ) and as soon as you start getting the reactions flowing, the TikTok algorithm puts on the trends field ( For You ), and voila! you are on your way to becoming a TikTok star.
Be relevant – To be counted as a TikTok user, you must be a bit silly as said earlier. That is what TikTok is more about. So you have to match that energy. Don’t take it too seriously. Just bring the energy on!!.
With all these, l can say getting the best time to post on TikTok is just one of those perhaps with much more focus. Bear in mind that no time will be best for you if don’t create quality content consistently.
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How To Find Your Best Time To Post On TikTok.
If l should leverage my best time to post TikTok in this article for you to read, it may not work for you still. This is because a different range of people ( race, age, gender, and interests ) are following me on my TikTok account compared to yours.
But knowing how to leverage your personal best time will work better. So how do you do that?
If you are using a Pro TikTok account, you can see the analytics on your videos, times your content performs well, the crop of people engaging with it, and the best times.
How To Switch To Pro TikTok Account.
1. Tap on three dots on the upper right corner of your profile to head to the Manage My Account section.
2. Inside the section, click on ‘Switch to A Pro Account’.
3. Further choose your business category and click Done.
After this process, a dialogue box will welcome you to your Pro account. Now you can see your analytics in your setting and privacy menu. Proceed to mark your top-performing locations.
This is very necessary if you have a global target or global audience.
Marking your top-performing territory will give a common time-space to post when most of your audience are online ready to consume your content. To do this,
1. Go to the Analytics section of your profiles in the setting menu.
2. Go to the ‘followers’ tab and scroll down to ‘Top Territories’.
Unlike Instagram, the only problem with TikTok location or territory marking is that TikTok only segregates the territories data based on countries and not specific cities. It presents a problem for marketers whose audience lives in countries spanning multiple time zones.
This is the case with the US and Australia. Both countries have multiple time zones across states.
For example, say your followers reside in New York City (EST) and California (PT), then posting according to a one-time standard will lose the engagement you could get from the other. The video posted at 7 am EST won’t find the fellow Californians because they would still be in bed.
As said earlier, one trick to knowing the best time to post on TikTok is to know when your followers are most active looking for content to feed on.
That can be tracked on the Pro account following the steps below:
How To Check When Your Followers Are Most Active.
Still, in the ‘Followers’ tab inside the analytics section, Followers Activity Metric shows you the hours and days your followers are most active. That is so close to the goal!
To see your followers’ activity, scroll down on the ‘followers’ tap.
You can even zoom in on it to see the number of your followers who were active at the given time and day.
Leverage Your High Performing Contents’ Data
This is the final step in finding out your personal best time to post on TikTok. And it lies in leveraging the data of your old contents that perform very well and those that perform poorly.
See if you can find a pattern between your high-performing content and its posting day and time.
TikTok analytics “Content” tab gives in-depth insights to gauge the performance of the content you have posted over the last 7 days.
For each post, you will see tons of performance metrics, such as the number of likes, comments, shares, reach, and average watch time it received.
Also, you can figure out how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.
Once you sort out all the best-performing content, check out its posting time and date to trace out a pattern there.
For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame, then voila! You just found out one of your best times to post on the platform.
The above-listed steps must be enough to pinpoint the best time for your to post on TikTok but if you still need what some will consider a global best time ( don’t forget they use their data and that of other people that may not be in your time zone or favor your followers).
Below is the best time to post on TikTok per some notable data companies and researchers – Hootsuite. Below is the best posting time for the most engagement.
- Tuesday: 7 am ( PT )
- Thursday: 10 am ( PT )
- Friday: 5 am ( PT ) All by Pacific Standard Time.
According to Hootsuite, TikTok serves content to a global audience at 5 am in Los Angeles is 8 am in New York. 1 PM in London and 10 PM in Sydney.
With this, you have work to do – to find out which of these lies in your followers’ time zone. For example, Ghana and London are in the same time zone. So if you are a TikTok content creator serving a global audience, you can go by the time above for London.
One other research company conducted a study on 100k TikTok profiles on the best time to post TikTok every day for the best engagement everyone one around the world. And below is what they came out with.
- Monday: 6 am, 10 am, and 10 pm.
- Tuesday: 2 am, 4 am and 9 am*.
- Wednesday: 7 am, 8 am and 11 am.
- Thursday: 9 am, 12 pm* and 7 pm.
- Friday: 5 am*, 1 pm, and 3 pm.
- Saturday: 11 am, 7 pm, and 8 pm.
- Sunday: 7 am, 8 am, and 4 pm. All on Eastern Standard Time.
Note: The asterisked times show hours followers are most active on the platform.
So what is the best time to post TikTok? The answer is by leveraging your best content every week by using the formula: Video Performance + Time Posted + Audience Timezone = Best Time To Post On TikTok.