Pros and cons of TikTok business account is a different topic from pros and cons of TikTok business. The former which we discussed below puts more emphasis on the account and not the business you run with it. I am sure you will love to read to the end.
TikTok has 3 types of accounts that have different levels of functionalities, depending on what you want to achieve with your account, you go for the one that fits. These are the personal account, creator account and business account. The creator and business account are wholly called the Pro account.
The TikTok business account has every feature and more available on the platform for its users to get the maximum benefit of its usage.
In this article, we will discuss the pros and cons of TikTok business account. This type of account has useful features like analytics, scheduling, and creator studio that set the tone for a great list of merits. But we will also find if these same features have any demerits that are worth considering before switching to it for your business.
Let us look at the features of the TikTok business account that others do not have.
Features Of The TikTok Business Account
| Personal Account | Creator Account | Business Account | |
| Contact Button | Χ | ☑ | ☑ |
| Swipe Up | Χ | ☑ | ☑ |
| Gift Card / Delivery | Χ | ☑ | ☑ |
| 3rd Party Analytics | Χ | Χ | ☑ |
| Creator Studio | Χ | Χ | ☑ |
| Scheduling | Χ | Χ | ☑ |
| API Access | Χ | Χ | ☑ |
| Analytics | Χ | ☑ | ☑ |
The chart shows the difference between personal, creator and business accounts.
Pros And Cons Of TikTok Business Account.
Pros – Free Organic Traffic form 800 million active users every month.
Cons – All the organic traffic is highly likely to just watch your video and move on just like any other video as there is no backlinking of videos to your website hence a very low lead converting level. This will cost your company the money and time invested in creating quality content for your TikTok business.
To avoid this, we wrote an article on the right thing to do when using your business account to convert, in other words, drive your viewers from TikTok to your website. Read the article here
Pros – There is a gift card for you from anyone who wants to patronise your service, celebrate you or pay you from TikTok, which you can redeem online and choose how to redeem the money.
Cons – Everyone is leveraging TikTok for gain or fame, and so are scammers or fraudsters too. They are hijacking the gift cards, taking photos of the numbers and also replacing the security tape. Some are replacing the barcodes with their altered ones so when you load money, it goes to them.
@cathypedrayes Scam Alert! #safety #scam #psa #holiday #learnontiktok #tips #fraud
The pros and cons of TikTok business account will forever keep adding up and reducing as more and more users use the platform and lodge complaints to the owners. At the time of this article, these are the only pros and cons of TikTok business account that l wanted to alert you about. I will keep updating as new developments and tools come by.
Read: Pros And Cons OF TikTok For Business
