It’s no more a philanthropic game for the top brand designers as Luis Vuitton releases photos of a facemask with a sky-high price.

Luxury retailer Louis Vuitton is launching a $961 — it’s listed for 750 British pounds — plastic face shield for those who prefer to strut to the grocery store in designer wares. The pricey piece of personal protective equipment (PPE), meant to block aerosolized droplets from sick passersby, will be on sale starting Oct. 30, at select locations, as part of the French brand’s 2021 Cruise Collection.

Luis Vuitton hyped the shield as “an eye-catching headpiece, both stylish and protective,” in a statement.

The hard plastic covering doubles as a hat — it can be flipped up, like a visor — and features LV-embossed gold studs, a monogrammed elastic head strap, and trim in the brand’s signature “LV” print. The Luis Vuiton shield will protect the wearer from the sun’s rays, too: The clear covering transitions from clear to dark in bright light.

Again, for those who prefers strutting into the stores covered in all designer wears. Check the photo below.

Luis Vuiton
Luis Vuitton Face Mask

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