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Don’t Make Money Your Ultimate Goal In Business – Reno Omokri



Reno Omokri

Opinionated Nigerian lawyer and former presidential aide Reno Omokri has opined that it is not right to make making just money your ultimate goal when running a business.

Mr. Reno explained that greed to make huge gains in a single sale scares customers and thus potential lifetime customers away. Stating that even if a loss in one transaction made the customer a lifetime on, you may recuperate your lost money from him or her in later transactions.

Don’t make money your goal in business. Greed scares away customers. Make satisfying customers your goal. Genuine concern attracts customers. Satisfy a customer once, even if you have to make a loss, and you will convert him to a lifetime customer! He wrote.

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